About FUR SE



FUR SE is a London based urban lifestyle brand for pets founded in 2021 based on a vision to seamlessly blend supreme quality with minimalistic designs. FUR SE focuses on converging comfort and sustainability to bring both you and your pets the ultimate experience in utility and aesthetics. Each of our uniquely imagined products aims to foster and strengthen the bond between pets and their humans by elevating the standards to which we hold pet products.       


FUR SE adverb 

fər-ˈsā \

Not just for pets, but for people and the planet too.